PR, more formally known as public relations, is the practice of developing relationships with media outlets in an effort to achieve placements or features in their publications. By being featured in such outlets, your company is able to gain some of the trust that publication has already built with their audience. This transference can be invaluable in developing both brand awareness and a positive reputation with the public and your potential customers.
Why PR Matters In Nigeria
But PR is more nuanced than it sounds. Building these relationships, crafting a PR campaign, knowing how and when to reach out, and pitching it in a way each outlet will care about are all key steps in a successful PR strategy. At Evodigi Media, our team of PR experts has spent countless hours developing connections and best practices so that they can better serve our customers in all their public relations needs. From outreach to crisis communications, our team can manage it all.
The outreach required for effective SEO link building strategy is a time-consuming practice. Our team will manage the entire process from start to finish to enhance your organic visibility.
Media Relations Campaign Development
Evodigi Media PR experts will create media materials including targeted media lists by vertical, quarterly pitching calendars, and fact sheet development. In addition, we can manage press release creation and distribution.
Top Tier Outreach
Having your products or services featured in relevant top tier media outlets can expose you to a large audience. But getting in touch with the right people can be difficult. Our team has developed contacts at these media companies so you don’t have to.
With the sheer number of bloggers currently available, it can be difficult to decipher who will be most effective to work with. Our team can create a shortlist of bloggers to work with, manage outreach and negotiations, and measure all results for you.
Broadcast (TV) Outreach
In show business, it is all about who you know, and at Evodigi Media we know a lot of people. We will leverage our existing contacts and create new ones to ensure that your brand is featured on the right networks for your audience.
When things go wrong, communication is key, but that can be difficult when you are in the thick of it. Our team will help you create a crisis management and online communication strategy, as well as implement should it ever be needed.